ACES Cascais, Cascais Municipality, Cascais Hospital and Ser + (Portuguese Association for the Prevention and Challenge of AIDS ) supported the exhibition “Keith Haring. Between art, activism and fashion” at CascaiShopping by promoting the contest “Catch Cascais on the Fast Track”. Students from 9th to 12th grade, studying in Cascais, were challenged to create an HIV / AIDS awareness campaign, based on Keith Haring’s art.
The best 25 works were presented in an exhibition at the Cascais Cultural Center. The award ceremony of the contest took place on World Aids Day (December 1) at Fnac in CascaiShopping and was preceded by the debate “YouthTalks | Informal HIV Talks”, which aimed to clarify the doubts of young people on this topic. Apart from receiving a monetary prize, the winners of each category were promoted in an advertising campaign, featuring on Outdoors and social networks of CascaiShopping and Cascais Municipalty.
As part of the European HIV-Hepatitis Testing Week, rapid tests were made available at the Ser + Mobile Screening Unit at CascaiShopping, Alcoitão Pharmacy and Espaço S (Municipal Youth Service Center). The campaign drew the population’s attention to the benefits of HIV and viral hepatitis screening and the importance of an early diagnosis, benefiting from more efficient treatments and therefore improved quality of life.
