Christmas Activation of Mercedes Store


The new Mercedes-Benz space at CascaiShopping emerges as a partnership between the leading premium car brand in Portugal and C. Santos VP, a pioneering project, aiming to create an integrated brand experience.

Interactive screens, innovative contents of the brand and an endless group of activities will be part of this space that will count with a monthly program for visitors of CascaiShopping.

For the Christmas season, State of the Art organized a series of activations, including the decoration of the store, the realization of Christmas Concerts, organized in partnership with the Music Conservatory of Cascais and the Salesian School of Estoril, children craft workshops and storytelling sessions with featured actors, developed in partnership with the Experimental Theatre of Cascais.